Data-Driven Listing Optimisation
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Data-Driven Listing Optimisation
Turn shopper behavior and unit economics into the next decision on every listing - content, price, ads spend, or where to invest next.
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See where shoppers drop off
A complete view of the search-to-sale journey for every listing — impressions, clicks, page views, cart-adds, purchases. With category benchmarks at every step, you know exactly which stage to fix first.
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5-stage funnel with category benchmarks
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Drop-off explanations per stage
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Hypotheses for what to test next
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Know which terms drive your sales
See the actual queries customers used to find each listing - including competitor branded terms - and your click share and purchase share for every query. Inputs the ads bid strategy and listing copy.
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Search frequency rank per query
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Click share & purchase share
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Suggested bid actions
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Understand every cost per unit
Sell price minus referral fee, FBA pick-and-pack, storage, returns reserve, COGS, freight, and ads - straight to net margin. Stitched from SP-API, Ads API, and your PO history. No spreadsheets.
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8-step waterfall per unit
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Per-unit and 30d totals
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Allocated ads via halo model
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Test changes before you make them
Model the impact of a price bump, a COGS negotiation, or an ads spend cut — see the net margin delta on the same canvas. Make pricing and supplier decisions on data, not gut.
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3 scenarios side-by-side
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Net margin delta vs current
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Risk flagging on aggressive changes
Unified Market Performance Analysis
Every Amazon marketplace in one canvas. Spot accelerating markets, slowing ASINs, and ads inefficiencies — without flipping between Seller Central tabs.
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All your markets in one view
Revenue, units, AOV, and net margin across every Amazon marketplace - USD-normalised at month-average FX. Compared against the prior period to surface what's working and what's slipping.
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Multi-currency normalisation
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Period-over-period deltas
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Realtime SP-API data
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Compare markets side by side
Revenue, ACoS, units, and 8-week trend sparklines for every marketplace in one table. Instantly spot which markets are accelerating, which are slowing, and which are at risk.
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Per-market trend sparkline
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Δ vs prior period
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ACoS in same view
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Spot winners and losers fast
Your top ASINs by revenue change, with 8-week trend sparklines per listing. Stop chasing whether last week's spike is a real trend or noise - see the trajectory at a glance.
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Ranked by Δ revenue
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Trend visualisation per ASIN
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Market tagged per row