‍1. Overview

Launcha Tech Ltd (“Launcha”, “we”, “us”, or “our”) is committed to protecting the privacy of our users and the integrity of Amazon data accessed through our platform.

This Privacy & Data Policy explains how we collect, use, store, and share information when you visit our website or use our software-as-a-service platform that connects with Amazon’s Selling Partner API (SP-API) and Amazon Ads API.

2. Information We Collect

We may collect the following types of information:

(a) Business and Account Information

• Company name, contact details, and business registration information.
• Login credentials for Launcha accounts.

(b) Amazon API Data

• Authorized Selling Partner API data such as: sales, traffic, listings, pricing, inventory, and Brand Analytics metrics.
• Authorized Amazon Ads API data such as: campaign performance, keyword data, and advertising spend.

This data is retrieved only after explicit authorization is granted by the user through Amazon’s secure OAuth mechanism.

(c) Usage and Technical Data

• Browser type, device ID, IP address, and access logs for security and analytics.

3. Purpose of Processing

We process information solely to provide and improve our services. Typical purposes include:

• Generating dashboards, analytics, and reports for authorized Amazon accounts.
• Measuring product performance, advertising ROI, and operational efficiency.
• Ensuring compliance with Amazon’s SP-API and Ads API policies.
• Providing technical support and account management.

We do not use Amazon data for marketing, profiling, or resale.

4. Data Storage and Security

• All data is stored and processed in secure environments using Google Cloud Platform (GCP), located in the United Kingdom or European Economic Area (EEA).
• Data in transit and at rest is encrypted using industry-standard protocols (TLS and AES-256).
• Access to production systems is restricted to authorized personnel under role-based permissions and audited regularly.
• Backups are encrypted and retained only for operational recovery.

5. Data Sharing and Third-Party Processors

Launcha does not sell or disclose user data to third parties without explicit consent.

We may share limited data with third-party processors solely to deliver our services, under strict contractual controls:

All third-party processors act under written agreements compliant with UK GDPR Article 28 and are prohibited from using data for their own purposes.

6. Data Retention and Deletion

• Amazon data is retained only as long as necessary to provide analytics services or as required by law.
• Upon account termination or at the user’s written request, Launcha deletes or anonymizes all associated Amazon data within 30 days.
• Aggregated or anonymized metrics used for system performance and benchmarking may be retained without identifying information.

7. User Rights and Control

Under applicable data protection laws, you have the right to:

• Access, correct, or delete your personal or Amazon data.
• Withdraw API authorization at any time through Amazon’s Selling Partner or Ads console.
• Request data portability where feasible.

Requests can be made by emailing [Insert privacy contact email].

8. International Data Transfers

If data is transferred outside the UK or EEA, Launcha ensures adequate protection through mechanisms such as Standard Contractual Clauses (SCCs) or equivalent safeguards approved by the UK Information Commissioner’s Office (ICO).

9. Compliance Statements

(a) Amazon Data Protection Policy (SP-API & Ads API)

Launcha complies with all applicable sections of Amazon’s Data Protection Policy, including section 4.6 (Data Sharing).

We access and process Amazon data only for the Selling Partner or Advertiser who authorized it, and never for any unrelated account or purpose.

(b) Acceptable Use Policy

Launcha’s platform does not perform scraping, ranking manipulation, or any other prohibited activity.

All use of Amazon data is authorized and limited to analytics, reporting, and optimization.

(c) GDPR and UK Data Protection Act

Launcha acts as a data processor for Amazon data and as a data controller for business account and contact information.

We maintain a Data Protection Officer contact and follow the principles of lawfulness, fairness, and transparency.

10. Data Breach Notification

In the event of a data breach that may affect your information or Amazon data, Launcha will:

• Notify affected users without undue delay.
• Cooperate with Amazon and relevant supervisory authorities.
• Provide details of the nature, scope, and mitigation measures.

11. Contact for Data Queries

For privacy inquiries or data requests, contact:

Data Protection Officer – Launcha Tech Ltd

Email: tech@launcha.co

Address: [Insert registered address]

12. Updates to This Policy

Launcha may update this Privacy & Data Policy periodically. The most recent version will always be posted on our website with a new effective date.

Significant changes will be communicated by email or in-app notification where applicable.